Crevice Pencils

By S.D. Sycther

Company Profile

Crevice Pencils, as the name suggests is a company working in the stationery sector of the industry. Apart from making pencils, it also makes products for artisans and craftsman, it is one of the major of the leaders in making innovative products. Situated in India, the company manufactures its stuff from India and is an integral part of the "Make in India" campaign. The fictitious company has a modern approach.

Elements

1. Symbol positive
2. Symbol Negative
3. The color
4. Overall Uniqueness

Justification

1. Symbol Positive: The symbol is represented by a hexagon and the letter I. Here, hexagon stands for the outline of a pencil and the 'I' stands for the country in which it is produced i.e. India. t stands for 'C' which in turn stands for Crevice, Creative and Creator.
2. Symbol Negative: The symbol is represented by the letters of the word crevice and the cut in I portion is a stroke of 'I' negative. The small cut in the letter I also represent a narrow opening for the talents to come out in the limelight.The initiative was taken by the company to fund the creative people around the world called Crevice.
3. The color: Blue shade is one of the most productive colors. it calms the human mind much like the artists do. Blue forces one to think, to aspire, to get lost in the worlds of desire, to come out of what they call as materialism.
4. Overall uniqueness: the uniqueness of the logo speaks of its temperament. the company gives priority to being unique.

Suggestions

Some more colors could have been added. the highlighters and others could have been employed.

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