By S.D. Sycther
About
The firm works in the education sector mainly focusing on the competitive exams and related stuff. Apart from being a notable publisher, it is also involved in making free online videos targeting the youth, preparing them for the board exams. The company has also started many coaching centers and produces both online and offline tutorials worldwide. The name "iknowledge" is mainly inspired by the human basic tendency towards knowing about himself. By reading the books the person gets to know more about himself and in knowing himself he learns to be the best. Since self-improvement has been one of the main aims that the company stands for, so such a name has been selected.
Elements of the logo
- The letters
- The flame
- The strike out
Justification
- The letters: "I" stand for the "individual" here. It also represents the candle. Here, the person is the candle who by his own efforts, rises and shines in the whole world. But by making himself rise and shine, he has to struggle a lot. The black color represents the struggle. None sees the struggle but everyone notices the flame. The struggle always remains in the darkness.
- The flame: The flame stands for the knowledge that has been gained by means of dedication. It is also the fame that one gets after his skillful application of knowledge.
- The strikeout: It represents the belt on the waist. The color is white which represents the person was an apprentice and by reading books and gaining knowledge, he became a successful person today.
Limitations
The logo is not very simple, although it is eye catching but still it lacks certain things. Also, it is costlier to print such a logo. The flame aspect should have been removed.
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