SunTV

By S.D. Sycther

Sun TVs

Sun TVs is a well-known name in the industry that produces television sets. The company originates from the country of India and is well known for the simple and sleek designs it produces.  The designs are targeted for the common man and thereby nicknamed as the "Common mans' messiah". Sun TVs has a modern company with a large past behind it. Apart from investing in the manufacturing of TVs, it is also involved in the production of certain television programs. So, since the last 5 decades, it has played a major role in the entertainment industry.

Elements of the logo

1. Negative Space
2. Positive Space
3. The color
4. The letters
5. Overall Logo

Justification

1. Negative Space: The negative space here represents absolutely nothing, except the endless universe.
2. Positive space: The positive space here says more about nature and surroundings in which the people live giving it a harmonious character. The sky is holding the sun. This also means that the company is thankful to all for helping them win over the world.
3. The color: the orange color represents the sun and blue color represents the sky. That why the color combination is chosen so that at one glance one can pick up which color is it and one doesn't have to struggle a lot. It also gives the company an evergreen feeling.
4. The letter: The letters are S and T. The orange color represents the letter S and if one inverts the logo, one is ought to find the letter T which together stands for ST i.e. Sun TVs.
5. Overall Logo: The overall logo is eye catching and can create a unique image in the minds of the customers.

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