Pistil

By S.D. Sycther

About

The pistil is a company all about the fashion, jewelry, cosmetics, make-up, perfume,  and everything related to women especially the pre and post marital woman. Apart from being into the personal hygiene industry, the company has made large progress in the field of Women Equality and several feminist movements throughout India. Pistil, as the name suggests is referred to the female reproductive organ of the plants which is associated with the words like delicate, fine, perfection, sophistication, love, affection, care, motherhood. Apart from dominating the girls market it also dominates the Childcare industry. The Indian company into the existence since the 1990s and since then it has been instrumental in making articles of daily use that so that even the middle-class housing can be helpful in competing with the professionals. Cheapest and the best in class are the slogans for this. The value for money products that the company makes has an unmatched quality for a perfect price.

Elements of the logo

1. The positive space
2. The color

Justification

1. The positive space: The positive space represents a woman in her early late 20s, she is still young and is in the position of marriage. The girl represented here is the face of the company.
2. The color: The color is chosen to be orange since it is very common for Indian brides to have the vermillion shade mark on their forehead after marriage.

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